Change is the new constant.
With evolving technology, digital marketing has changed the way in which marketers brand and market their organizations, opening up new opportunities every day.
The good news is that the cost to experiment new things is getting lower. This enables digital marketers to try out to be more personalized are customize their strategies to achieve the desired results.
Here are the top 5 digital marketing trends for the month of October:
1. Google’s neural network-based technique for natural language processing (NLP) pre-training.
Google’s latest search algorithm BERT can help computers understand language a bit more like humans do. Now, Google can understand a query more like a human to show a more relevant result on a search.
2. Google appears to be testing search results without URLs
Google has been moving in this direction for quite some time now. Google is showing breadcrumbs, not URLs for search results. Updates to the search results can impact the click-through rate of your website.
3. Facebook rolls out new business tools for Messenger
One of the major update is that Facebook phasing out Discovery tab in Messenger, with that Facebook loses some minor potential ad space.
Facebook is now also adding integrated appointment booking options direct in Messenger and also updating the Standard Messaging window for businesses to 24 hours.
4. Facebook Live and Video Publishing features
The new updates relate to Facebook Live, Watch Parties and Creator Studio. Facebook’s adding a range of new features to Facebook Live, including Live rehearsals, replay trimming and simulcast Live broadcasting.
5. Facebook launches Threads from Instagram
Threads is essentially an extension of Instagram’s Close Friends feature for Stories. Threads, a messaging app designed to be used only by your closest friends.
Trends may come and go but what makes a good marketing strategy lasting and reliable is the executive team behind it.
Let’s talk and explore variety of digital marketing strategies to build your brand and reach the right people.