Case Study – 22 min read

Industry - Interior Designing

Background

Our client is a Bangalore based Interior Designing Firm with over 15+ years of quality experience and believe  interior design should be a user friendly not complicated. They are accustomed to create environments in a broad range of interior design styles. Their goal is to help you achieve a home that you will be proud to show off, whether it’s an update to the kitchen or a complete renovation.

The Objective:

  • Modernize the website’s look and feel to better represent their business to the best
  • Refresh the brand and overall look and feel of the online experience
  • Implement a fully responsive solution backed by WordPress CMS
  • Establishing and managing locations on Google My Business for improved local SEO results
  • Build brand awareness using Social media strategies

Services:

Web development, Google My Business, Social media marketing.

Our Approach:

Redesigning the website

Our web development team interacted with client to comprehend what their needs are.

Our client wanted to refresh their brand with dynamic photo galleries, better storytelling and easier browsing. Their website hadn’t been redesigned in years, and it couldn’t keep up with their business growth.

An engaging combination of user interface (UI) design and user experience (UX) design is what draws people through the various elements of your site to the intended outcomes.

Design guides visitors’ behavior while interacting with the content, and is what will bring them back time and again.

Google My Business Optimization

Google My Business is the hallmark of local SEO, importance of establishing and maintaining a profile on GMB can’t be overstated. It is a free service that helps businesses to create and manage their Google listings and to stand out in search results.

It allows businesses to add fresh photos, business categories, descriptions, location and  hours of operation which can influence in converting a potential searcher into a customer. Posts also allows business to include a call to action (CTA) to provide better navigation for potential customers.

As we see a strong trend of users seeing business profiles on search pages, a business being on Google’s first page is crucial, which can lend credibility to the business.

GMB helped our client to have strong digital presence, which consumers will see and direct their attention that way.

Google will provide data about customers behavior, analyzing this helped our client to realize what customers needs are and to make the necessary changes to stay ahead of their competitors.

Social media marketing

Trending hashtags are continuously changing in real time. By using trending tags in our content update, we can potentially get our message seen to a massive audience. 

AI researched for relevant hashtags to use them in a campaign and also analysed the volume and frequency of posts related to chosen hashtags.

Conclusion

Making a correct assessment of the audience base and strategising personalized campaign based on the audience’s inclination helped brand boost its revenue.