School Social Media done right

Industry – Education

Background

Our Tamil Nadu based client has long been a leader in early childhood education. The increase in demand for pre-school programs has led in a competitive marketplace, leaving parents struggling to distinguish between many options.

They engaged Alpha Interact to develop a branding campaign that would be unique and stand out in the overcrowded regional marketplace.

The Objective

  • Website Redesign & Development
  • Google My Business for improved local SEO results
  • Build brand awareness using Social media strategies

Services

  • Web development
  • Google My Business
  • Social media marketing

Our Approach

Web development

Our client needed user-friendly, customized website design to provide the appropriate information to the proposed students and parents, communicate effectively with the parents community.

We focused on a clean, clear, simple design with a more welcoming and engaging look that comes from the enhanced use of authentic photos.

Google My Business

In today’s digital world, it’s no surprise that parents use search engines like Google to find information about right education institutions. Local Search Engine Optimization involves implementing strategies that will help in promoting schools for local searches.

Google My Business listing enabled our client to have control over what Google users see and give them the opportunity to call, visit their website, get driving directions or read reviews.

With sharing photos of campus, events, current students, school apparel, etc. created better online presence.With an updated SEO strategy, their organic search traffic has seen a steady increase since the new site was launched and Google Analytics tracking was implemented.

Social media campaign

Facebook helped our client to present different angles of their brand and provide a glimpse into some of the more detailed elements of their campus, values, and faculty.

Using social media shows the transparency of what the children and teachers are doing every day which gains trust and confidence for the parent in the school.

Now parents can easily access and view the institute’s curriculum, understand class and teachers better. This helps them get clarity about the educational institute.

Our client were able to live stream their annual event on social media platforms which gave a chance to communicate and engage with their student community.

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